A key part of State Farm's integrated Batman vs Bateman campaign, 'Open the Vault's main purpose was to accumulate user data and opt-ins for retargeting the company's client base. It was ...

Yes, the whole gag is about how any insurance that’s not State Farm won’t send BATman to help, and you’ll just get BATEman instead. (Womp Womp).

State Farm’s “Batman vs. Bateman” pairs comic book mythology with Jason Bateman’s wry humor and influencers like Kai Cenat. The campaign, originally developed for the Super Bowl, was shifted to March ...

Six commercials received Emmy nominations for "Outstanding Commercial" this week including State Farm's "Batman Vs. Bateman," ...

Kai Cenat talks about teaming up with State Farm on their Batman campaign and hanging out with SZA and Jake from State Farm while working on the project.

Full Of Stars and Iconic Gotham Villains Released on March 12th, State Farm debuted both a 60-second and extended 2-minute cut of their new "Batman vs. Bateman" commercial.