At this year’s Drum Marketing Awards EMEA, the region’s most compelling campaigns didn’t just win gold – they reflected the future. From AI-enhanced creativity to radically authentic purpose-driven ...

When heritage skincare brand E45 took home the Grand Prix at The Drum Marketing Awards EMEA 2025, it wasn’t just a win for ...

In an increasingly fragmented media landscape, knowing your audience isn’t just a strategic advantage - it’s a survival skill ...

Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like ...

"Discover IKEA's innovative Roblox campaign: immersive metaverse roles boost brand awareness, career perceptions, and ...

T&Pm scooped the Grand Prix, Earnies won the Not for Profit Grand Prix and The Gang took the President’s Award at The Drum’s ...

"Sky Ireland's bold mobile market entry in Oct 2024 with 'Expect More' campaign featuring Roy Keane, achieving double targets ...

"Discover Snickers' groundbreaking AI-powered José Mourinho clone for personalized Own Goal videos, blending football fandom ...

Discover how Jeep's unique community-driven campaign transformed 20,000 enthusiasts into micro-influencers, boosting brand ...

"Peppa Pig's viral pregnancy announcement sparks a #PigChanges trend, boosting UK searches 88% & dominating kids' entertainment media!" ...

"Bupa's inclusive campaign dismantles disability stereotypes, reshaping media accessibility and inspiring industry-wide change for authentic representation." #DisabilityInclusion #AccessibleAdvertisin ...

Sela’s brand visibility across the global football community was siloed to countries across the Middle East. As a new entity in the UK and European sports, Sela aimed to enhance its reputation as a ...