As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Thailand's Advertisers of the Month for June have a royal tinge to them, with Lazada, King Power, and Dairy Queen all assuming their brand thrones thanks to increases in ad awareness as tracked by ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Decision by board coming 'sooner than expected', sources suggest.

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights. Ad Solutions might not ...

Chinese lifestyle app Xiaohongshu, also known as RedNote, has rolled out a brand refresh, launching a new slogan, 'Your Lifestyle Interest Community'. The update, along with a revised opening screen, ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.

WPP’s share price nose-dived almost 19% on Wednesday (9 July), following the agency group’s shock profit warning, and its valuation has now almost halved since the start of 2025. Stock market analysts ...

BRAND HEALTH CHECK: How did Adidas overcome challenges in China's crowded sportswear market and can it sustain the momentum?