Marketer, researcher, creative director, writer, storyteller, and curmudgeon, Scott has worked with clients in all phases of marketing strategy, research and implementation. He has worked with ...

Ana Mourao is an Experimental Marketer with extensive experience in helping large, complex B2B2C companies make CRM and Digital Marketing decisions with incomplete data using an experimentation ...

By tackling these levels, a brand LLM evolves into a structured, comprehensive solution for real-time, integrated cross-channel content creation. This unlocks the previously untapped competitive ...

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them.

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable ...

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s ...

How bias affects A/B testing A/B testing is a key part of your email marketing program. It can help you understand customer behavior and avoid wasting resources on ineffective initiatives. However, it ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...

The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency. By targeting a small group of similar accounts, teams can create tailored ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Additionally, developing well-defined ...