Emi Jay isn’t slowing down its dominance in the hair accessories category. The accessories brand best known for its claw clips is expanding its hair accessories offerings with a new collection ...

On Tuesday, Emi Jay is launching its second hair care product, called Dream Crème, which is a hydrating hair mask. The launch is part of Goldmark’s strategy of taking the same community-led ...

As for what fans of the brand can look forward to next according to Goldmark? “Even more good hair.” Here’s to Emi Jay becoming your next hair one-stop shop in the future.