Altman's World venture wants to convince people to scan their eyeballs to prove they're human amidst a proliferation of AIs and bots.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.

Altman co-founded "World" in 2019 — known as Worldcoin until last year — to create a global identity verification system.