Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam's Club (members-only ...

Publicis has nabbed LinkedIn's global media business, worth an estimated $250m, in a closed review against Dentsu. Both ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Now, in the next chapter of the age-old soda wars, Publicis has won Coca-Cola’s U.S. media business from incumbent WPP, while PepsiCo is doubling down on its future, acquiring the fast-growing ...

Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa. With brands like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar ...

President Donald Trump showed Fox News host Laura Ingraham his all-important “Coke button” during a tour of the Oval Office. After Ingraham asked to see the button—which apparently summons a ...

Indian antitrust officers conducted extensive raids and interrogations at media agencies, including GroupM, Interpublic, Publicis, and Dentsu, for alleged price fixing in the advertising sector. The ...

“Sharing a Coke and a meal is a universal idea ... Adobe also unveiled an expanded partnership with Publicis Groupe, where Adobe Firefly and Firefly Services will be integrated across Publicis ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price ...