Coke reportedly spends close to $800M every year in overall billings, and Publicis has bagged the account for $700M, reports suggest. WPP will, however, continue to manage Coke’s global ...

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

But it didn’t come in time for Coca-Cola's recent NA media review-a shootout between WPP and Publicis that was managed by MediaSense. Coca-Cola issued a statement: “The Coca-Cola Company is ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam's Club (members-only ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

UK-based advertising giant WPP (NYSE:WPP) has lost Coca-Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media ...