DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...

INVIDI will continue to operate as an independent company led by its existing managment. It had been jointly owned by DirecTV, Dish and WPP. DirecTV has been a longtime proponent of addressable ...

DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for ...

DIRECTV has acquired majority ownership of INVIDI Technologies, which provides addressable television advertising solutions designed to increase the value of advertising inventory for programmers ...