The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.

Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.

Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time.

The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.

The average American gobbles down about 19 pounds of ice cream a year, according to the industry. Confessing that ice cream is his favorite food, Mr. Kennedy said the initiative does not apply to products made with non-dairy ingredients or those made in-house by small ice cream shops or restaurants.

The U.S. Food and Drug Administration on Monday approved the use of a new blue color additive from the gardenia fruit the fourth coloring from natural sources added in the last two months.