HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

LONDON —Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan.

A day after announcing its plan to split into two publicly traded companies, Warner Bros. Discovery has announced that HBO Max will continue its global rollout and will next launch in Albania, Armenia,

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its global growth strategy with the latest market debuts.

By splitting in two, Warner Bros. Discovery is effectively hitting “undo” on its two-year-old merger of HBO Max and Discovery+.

Starring Dakota Johnson, Chris Evans, and Pedro Pascal, Materialists tells the story of a professional matchmaker (Johnson) who finds herself torn between a perfect, dreamy newcomer (Pascal) and her annoying-but-beautiful ex-boyfriend (Evans). Can you guess which guy Johnson will pick?

The biting comedy from "Succession" creator Jesse Armstrong, a writer highly skilled at delivering sharp satire and repulsive yet undeniably compelling characters, shares a lot of similarities with HBO's acclaimed drama series.