A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics like celebrity cameos,

The Budweiser Clydesdales are known for their Super Bowl spots. This year, "First Delivery" tells the story of a young foal who is not going to give up until the keg makes it to its destination. Coffee Mate, which is part of the Nestlé brand, will have its first Super Bowl ad, featuring Shania Twain.