At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI ...
Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — ...
The new Alexa is Amazon’s attempt to catch up with rivals including Google, Meta and Microsoft on embedding generative AI into products and services to help boost revenues.
Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will ...