Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Lionsgate TV boss Kevin Beggs tells TheWrap about the "guerrilla marketing campaign" that turned "The Hunting Wives" into a ...

DENVER — A climate campaign by the Johnston administration in Denver, which notably encourages people to "eat less meat," ...

On August 7, 2025, American Eagle unveiled Sydney Sweeney's jeans ad campaign in Times Square. The campaign features Sweeney ...

Success in marketing campaigns begins in advance of launch day. To get the maximum return, remember to focus on your story, take the time to plan and consistently build your audience well before ...

Ad campaigns also serve to separate a company from its competition. When preparing an ad campaign, consider the reasons why you went into business and how you want people to view your company.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...