According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Over the last few decades, mammoth skeletons and remains have been found throughout Utah ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...