India's e-commerce platforms achieved a significant milestone, hitting a GMV of US$ 60 billion in fiscal year 2023, marking a 22% increase from the previous year. * In 2023, social commerce ...

Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Fabletics is leveraging “social proof” from leading influencers and its own customers to stand out from the crowd of athleisure competitors.

This week, the U.S. Senate Commerce, Science and Transportation Committee approved a slew of bipartisan bills, including the Kids Off Social Media ...

MFA sites are one of digital advertising’s biggest problems, diluting ad effectiveness and wasting ad spend. In response, the ...

Critical milestones in the shopper journey now extend to things like livestreams, shoppable content and payment links within ...

The co-founder of Moms for Liberty and another parental rights advocate say the Kids Off Social Media Act has loopholes that ...

And it’s not just hype. Forecasts show that by 2026, sales from live online shopping will grow by 36%, accounting for over 5% of all e-commerce sales in North America. With 2025 set to be a tipping ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer ...