Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales occurring online by 2027, ...

Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust ...

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

Rory Channer is a founding partner at DCM Insights and was previously chief business development officer at McDermott Will & Emery. He is a co-author of The Activator Advantage. Karen Freeman is a ...

A social-media fueled ruckus that featured hundreds of teenagers running around while the sound of gunfire echoed off ...

While each of these sentiments may play a role in the car-buying decision process, connecting with the emotions that pull at the heartstrings draws consumers more powerfully along the path to purchase ...

According to EMARKETER, 85.6% of social shoppers said influencer content on Snapchat led them to make a purchase, surpassing both TikTok and Instagram. Take Gen Z’s favourite beauty brand e.l.f.

transaction-level insights that help brands identify and reach high-value audiences with confidence. "By integrating our purchase-based consumer intelligence into LightBoxTV’s platform, we’re bringing ...

Costco has started letting U.S. customers pay for large online purchases with buy now, pay later through a new partnership with Affirm. The new online payment option for U.S. Costco customers was ...

Credit: Drew Angerer/Getty Images Prepare to see more brands advertising on Snapchat. Snap ... that will make it much easier for marketers to buy full-screen placements. The company has been ...

In a recent SEC filing, it was revealed that Seamus Mulligan, Board Member at Jazz Pharmaceuticals JAZZ, made a noteworthy insider purchase on May 13,. What Happened: A Form 4 filing with the U.S ...