Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust ...

Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

A social-media fueled ruckus that featured hundreds of teenagers running around while the sound of gunfire echoed off ...

Zuckerberg's Meta, then called Facebook, offered to buy the photo-messaging app Snapchat for $6 billion ... "Anticompetitive behavior can often slow and thwart growth for smaller companies and ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report, in collaboration with VaynerMedia and Realeyes, which looks at ...

Meltwater users can view post and profile-level Snapchat metrics like views and engagement, and gain insights on topics, sentiment and more. Meltwater’s listening analytics are geared towards ...

Top Snapchat creators will soon have more ways to make money on the social media app. The Santa Monica company introduced an expanded monetization program Monday, saying it would soon begin ...

There are many reasons why apps can lose traffic, such as evolution in user behavior, increased competition and ineffective ... s traffic loss by optimizing your ASO efforts. We’ll share insights on ...

The results showed that participants were more likely to purchase ... insights have practical applications in education, the workplace, and rehabilitation settings, where feedback-seeking behavior ...

One of the most powerful tools for discovering trends on Snapchat is the Snapchat Trends feature. Launched in 2021, this tool provides insights ... organic consumer behavior and decide whether ...