Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

MENA's marketing is shifting fast. Snap’s Rasha ElGhoussaini shares three key strategies to drive ROI amid economic and media ...

All findings are well-integrated into reports and provided to brand partners to keep them updated on the campaigns growth.Conclusion- RAIPL is the leading influencer marketing agency in India that ...

Let's take a look at a few aspects of how marketing can potentially contribute to manifesting success for B2B sellers.

A social-media fueled ruckus that featured hundreds of teenagers running around while the sound of gunfire echoed off ...

To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India ...

transaction-level insights that help brands identify and reach high-value audiences with confidence. "By integrating our purchase-based consumer intelligence into LightBoxTV’s platform, we’re bringing ...

The Karnataka BJP on Monday expelled one of its local leaders for allegedly inappropriate behaviour towards a woman in Mangaluru district. Padmanabha Saphalya, the vice president of Idkidu Gram ...

The frustration is usually the result of inconsiderate behaviour from other app users ... that their primary function is to encourage the purchase of certain features rather than to establish ...

Product Research Behavior 94% of B2B buyers say they conduct some form of online research before purchasing a business product. 40% of buyers research more than half of the goods they purchase under ...