Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

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Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...

Will the Miami Heat grant Jimmy Butler's trade wish to the Phoenix Suns? NBA pundits weigh in on Suns' targets before Feb. 6 ...

LeBron James' latest Nike LeBron 22 joins the Black Label Collection. Check our Sneakers news for more upcoming releases and ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

Luka Doncic came to the NBA in 2018 calling LeBron James his idol. The first time they went head-to-head, Doncic asked James ...

So I know nothing. Here’s what I do know after that stunner of a Lakers and Mavericks trade: from an on-the-court basketball perspective, LeBron James and Luka Doncic don’t seem to be the kind ...

TRADE GRADES: Who won the Luka Doncic deal? Could it have to do with any frustration between LeBron James and Davis? One report from CBS’s Bill Reiter was that some of that was there.

LeBron James has finally broken his silence. The all-time great took to Instagram for the first time to acknowledge the bombshell trade made early Sunday morning, where his Los Angeles Lakers sent ...