Luka Doncic commands a presence that can only be described as magnetic, the kind of star power that makes you wonder: could ...

LeBron James, at the age of 40, is gearing up for his 23rd NBA season and has just unveiled the 23rd entry in his Nike LeBron ...

Luka Doncic is reportedly on the verge of signing a four-year, $229 million contract extension with the LA Lakers for the ...

Luka Doncic reveals a chilling message about his offseason body transformation that should concern the Lakers and the entire ...

Nike’s world headquarters in Beaverton, Oregon, is a trippy place. Part park, part office hub, it sprawls nearly 300 acres with a mix of running trails, an outdoor track, museums, gyms and labs. Even ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

NORTH AUGUSTA, S.C. — When it comes to the 2026 recruiting class, two players have separated from the pack: Tyran Stokes and ...

Caitlin Clark is the only reason for the WNBA’s increase in popularity. Clark gets fouled, injured, disrespected and excluded despite being the rising tide that lifts all boats. (Clark’s eight-year, ...

WNBA All-Star Sabrina Ionescu used The Tonight Show Starring Jimmy Fallon to promote her third signature Nike basketball shoe ...

Nike will honor the gold medal winning 2024 Team USA team with various releases from LeBron James, Devin Booker, and Kevin ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.