Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

Cincinnati Bengals star Trey Hendrickson is growing his brand beyond football—here’s a look at his endorsement deals.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Coveted by shirt enthusiasts and proudly cherished by fans, few modern kits have been as adored as Nigeria's 2018 World Cup ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the ...

Nikes collaboration with NorBlack NorWhite blends Indian textiles with sportswear, empowering women and celebrating culture ...

Coach Prime re-released his signature Air Diamond Turf sneakers from 1993, which sold out on the Nike SNKRS app within 10 ...

Sportswear brand Nike has collaborated with athlete Faith Kipyegon to create a "slippery" running kit that includes a ...

Nobull has evolved from a niche CrossFit brand into a prominent player in the global athletic apparel market after landing significant investments from industry veterans like Mike Repole and Tom Brady ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...