Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.

Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.

Nielsen had said that offer didn’t award shareholders for its growth prospects. Windacre said it didn’t come close to the company’s “intrinsic value” of at least $40 per share.

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer.

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer earlier this month. Viewing data collected by Nielsen plays a ...

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer. Viewing data collected by Nielsen plays a big role in ...

Nielsen shares tumbled Monday, March 21, 2022, after the TV ratings and marketing data company’s board rejected a $9 billion private equity takeover bid. (AP Photo/Darron Cummings, File) ...