Amazon has backed a new AI service that is being called the "Netflix of AI", and it's another depressing development in the use of generative AI in the entertainment industry.

Gizmodo reached out to Amazon for comment on its reported funding of Showrunner, as well as any potential content partnerships the company may enter into with Fable Studio. Amazon has not responded at the time of publication.

Showrunner turns viewers into creators with AI-generated TV shows. Users can write, animate, voice, and star in episodes using just a prompt and a photo.