The NBA logo, now synonymous with the league itself ... As Siegel and others have pointed out, sometimes the best design is the one that just clicks and stays relevant through the years.

In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...

As college sports teams go, the Texas Longhorns are up there with the most iconic – and that includes their legendary logo.

BIG3 is a 3-on-3 basketball league founded by hip-hop musician and actor Ice Cube, consisting of 12 teams with rosters ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...