Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and ...

Proactive management means allocating to the different ... putting themselves ahead of their peers. As VP Product Marketing, Patrick Lemoine is in charge of E2open’s product positioning and ...

Soon thereafter, I learned that my grandmother had been paying monthly premiums on a $10,000 life-insurance policy since 1986. I reached out to her insurance agent to ask why he never advised my ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

"For aspiring practice leaders, my advice is to stay curious, be adaptable, and continuously seek opportunities for growth.

Fairfield, Calif.-based NorthBay Health has appointed Christine Searight as vice president and chief marketing and communications officer. The health system announced the move via LinkedIn on April 16 ...

Many novel drugs are more relevant for subspecialists, but of the six first-in-class medications approved by the US Food and ...

Constant Contact is the best email marketing software for small businesses. Learn about pricing, features, and pros and cons to consider. Textedly is our choice for text message marketing service ...

The Simon Business School at the University of Rochester is launching four graduate certificates in Health Care Management.