In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

To successfully transition into TPM, developing technical acumen is essential. Start by gaining a solid understanding of the ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

Many novel drugs are more relevant for subspecialists, but of the six first-in-class medications approved by the US Food and ...

Experts speaking during a recent PLANSPONSOR Roadmap session discussed how pharmacy benefit managers drive the cost of ...