Discover how Gen Z is transforming workplace culture and paving new paths to career success by breaking all the rules.

On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

McDonald’s released the McCrispy in 2021, and now sells at least a billion dollars’ worth of it annually. Burger King offers ...

Founded in London in 1971, Costa Coffee competes globally with Starbucks and Barista. It entered India in 2005 through a ...

KFC India CMO Aparna Bhawal speaks to e4m about their recent collaboration with popular YouTuber CarryMinati for launch of ...

Rather than each diner ordering their own full-priced entrée, many Gen Z customers are splitting appetizers, sharing main courses, or even ordering kids' meals to save money when dining out.

Generation Z, or those born roughly between 1997 and 2012, are experiencing a gender gap like none other currently. A new poll by NBC News, published April 27, found the partisan divide between ...

Both genders in Generation Z, those born roughly between 1997 and 2012, are sharply divided on politics in the United States, mainly concerning President Donald Trump, the world’s richest man ...

A new study conducted by Google in collaboration with market research firm Kantar has shed light on the current landscape of Generative AI (Gen AI) adoption in India. Surveying over 8,000 ...

A 2021 Stanford University study gave us a jolting look into Gen Z's media literacy struggle. When exposed to a video called "2016 Democrat Primary Voter Fraud CAUGHT ON TAPE" that was actually of ...