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Coors Light partnered with Patrick Mahomes to launch The Patrick Plunge, a cold plunge shaped like his head, debuting July 19 ...
Behind the marketing and influencer testimonials on podcasts and TikTok lies a less appealing truth. Ice baths can be ...
Bleakley C , McDonough S, et al. Cold-water immersion (cryotherapy) for preventing and treating muscle soreness after exercise. Cochrane Database Syst Rev 2012; 2 :CD008262. Intense exercise involving ...