WPP bets big on AI to regain industry leadership
As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
India's antitrust raids on global media giants GroupM, Publicis, Dentsu ran through the night
India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...
More About Advertising4d
WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...
India's ad industry raids followed tip-offs under leniency scheme
On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, ...
PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.
CCI raids on global media giants GroupM, Publicis, Dentsu ran through the night while IPL countdown starts
Indian antitrust officers conducted extensive raids and interrogations at media agencies, including GroupM, Interpublic, ...