On Tuesday, Emi Jay is launching its second hair care product, called Dream Crème, which is a hydrating hair mask. The launch is part of Goldmark’s strategy of taking the same community-led ...

Emi Jay isn’t slowing down its dominance in the hair accessories category. The accessories brand best known for its claw clips is expanding its hair accessories offerings with a new collection ...

As for what fans of the brand can look forward to next according to Goldmark? “Even more good hair.” Here’s to Emi Jay becoming your next hair one-stop shop in the future.