Plus: Pushpay and TRG tap new CEOs, SMU names its new athletic director, AEDC selects new vice president and more.

Launching a brand is an exciting and challenging journey. Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. But how do you build ...

“We’re excited to have Michael Ciancio join our leadership team,” said Gal Rimon, Founder and CEO of Centrical. “His deep expertise in data-driven marketing, product innovation, and brand building ...

making it the used car brand that has devaluated the most since last year. Doxing or doxxing is the act of publishing private information about someone with malicious intent. This information can ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

“It's a unique branding opportunity for the firm, because it gives them a chance to highlight what they stand for and their history,” said longtime law firm media relations consultant Allan Ripp.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

How will they find you and be drawn to you? This is where branding comes in. We’ll dive into what a real estate brand is, what makes a great brand and why it’s important for your real estate ...

Branding is crucial for startup success, says Harsh Pamnani of T-Hub. He highlights branding errors like poor storytelling and premature expansion. Effective marketing strategies include focusing ...

To help you build a standout employer brand, 20 business leaders from Forbes Human Resources Council offer their effective strategies for creating a workplace where employees feel valued ...