Snapchat has published a new report on how technology is changing the shopping experience, and how social media, in particular, now plays a significant role in driving purchase decisions. The report, ...

MENA's marketing is shifting fast. Snap’s Rasha ElGhoussaini shares three key strategies to drive ROI amid economic and media ...

All findings are well-integrated into reports and provided to brand partners to keep them updated on the campaigns growth.Conclusion- RAIPL is the leading influencer marketing agency in India that ...

Let's take a look at a few aspects of how marketing can potentially contribute to manifesting success for B2B sellers.

By harnessing real-time insights and hyperlocal intelligence, retailers are transforming in-store shopping in ways ...

Buy now, pay later (BNPL) apps are quickly emerging as a leading platform in native search, which also includes long-standing browser experiences and more nascent artificial intelligence search ...

Product Research Behavior 94% of B2B buyers say they conduct some form of online research before purchasing a business product. 40% of buyers research more than half of the goods they purchase under ...

Despite inflation driving up prices and shrinking unit sales in snacks and candy, consumers continue to indulge – impulse ...

Canto, V. A. (2025) Taxation in the Digital Age. Open Journal of Social Sciences, 13, 498-522. doi: 10.4236/jss.2025.135028 .