Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now ...

Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement ...

Viewing data collected by Nielsen plays a big role in determining where billions in advertising dollars are spent each year. The company itself has annual global revenue of about $3.5 billion.

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer.

Nielsen had said that offer didn’t award shareholders for its growth prospects. Windacre said it didn’t come close to the company’s “intrinsic value” of at least $40 per share.

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer earlier this month. Viewing data collected by Nielsen plays a ...

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a $9 billion offer. Viewing data collected by Nielsen plays a big role in ...

Nielsen shares tumbled Monday, March 21, 2022, after the TV ratings and marketing data company’s board rejected a $9 billion private equity takeover bid. (AP Photo/Darron Cummings, File) ...