Back in the day, the NBA actually used to put some thought into how they marketed the Finals. The trophy placement and Finals logo on the court was always a big element of that. Having broadcast ...

Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined ...

It has since made some cameos, appearing in a small form on the Cleveland Cavaliers' court in 2017 and as the featured logo on the COVID-19 bubble court of the 2020 NBA Finals.

It's a small thing, but by having those logos on the floor, or even a logo that reads "NBA Finals" it makes the viewer feel like this is different than your regular February basketball game. Well ...

The Larry O’Brien Trophy decals were then used on the court from 2005 to 2009, per Molski. The league returned to using the NBA Finals logo in a smaller size between 2010 and 2014.

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are ...