Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Working as a legal consultant has excellent potential rewards for the right individual, offering freedom, autonomy, and a ...

Proactive management means allocating to the different ... putting themselves ahead of their peers. As VP Product Marketing, Patrick Lemoine is in charge of E2open’s product positioning and ...

Soon thereafter, I learned that my grandmother had been paying monthly premiums on a $10,000 life-insurance policy since 1986. I reached out to her insurance agent to ask why he never advised my ...

Brands need integrated campaigns anchored in clear, consistent content strategies that weave in various channels and ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Many novel drugs are more relevant for subspecialists, but of the six first-in-class medications approved by the US Food and ...

Today, more people than ever are working with nurse practitioners (NPs) and physician assistants (PAs) as their primary care providers in the U.S., as the health care industry evolves beyond ...

RingCentral, Ooma, Nextiva, Zoom and Diapad are excellent phone systems for restaurants. See which cloud-based phone system fits your needs the best.

The Simon Business School at the University of Rochester is launching four graduate certificates in Health Care Management.