PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ever wonder which scents your favorite creatives love wearing? Take a look into their own personal fragrance wardrobes ...

While, there are a plethora of luxury perfume brands available in the market, we picked up top 8 Valentino perfumes for you. These perfumes just set the mood right and let you smell great from dusk to ...

MCM launches six new fragrances inspired by its iconic leather animals. Each scent, crafted with sustainably sourced ...

Middle notes, also known as heart notes, emerge once the top notes dissipate. These notes form the core identity of a perfume ...

I want to know what products everyone has in their make-up bag, what skincare we’re all using on our quest for glass skin and ...

If you've been looking to grab a new fragrance as we head into spring, you can't go wrong with this fan-favourite ...

Alongside Coach, the company’s portfolio of fragrance brands includes Boucheron, Jimmy Choo, Karl Lagerfeld, Lacoste, Lanvin, ...

Married co-founders Lev Glazman and Alina Roytberg on the inspiration behind their newest gourmand scent that's captivating ...

Browse the TikTok fashion For You page and you’ll likely come across this bag at least a dozen times. Gen Z has firmly given ...

I'm lucky enough to have an infinite supply of perfumes thanks to my job as a beauty editor. I've got a cabinet full of ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.