Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

Your digital communications plan should set out specific digital objectives. EXAMPLE: If you are developing a social media strategy, your objective in your communications plan may be: Increase ...

For example, some users rely on social media for breaking news and mass media for in-depth coverage. Regardless of how social media fits into the communication plan, apply the same ground rules by ...

Finding the best tools for social media managers isn’t ... software for your situation. For example, Zoho Social tops the list for its wide range of plan choices for every size business, in ...