We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Jordan Spieth has one of golf's coolest personal logos, and Under Armour has embraced it by offering the Jordan Spieth Drive ...

Rip the seam. You smell that? I'm talkin’ about raw potential sealed in foil. A thousand brands dying to be seen, screaming ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

The shoe giant’s effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a ...

We have quite a few Samsung Galaxy S25 Ultra comparisons on the site at this point. With this article, we’re adding another ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

There are few companions more intimate than a good suitcase. It’s there when you’re bleary-eyed at dawn, coaxing a zipper ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Skechers' Arch Fit Arcade Meet Ya There Trainers are on sale at Amazon, with customers raving about the "excellent support" ...