The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Ever wonder why there are different colored bibs for the Boston Marathon? It's not just for flair. Find out what these colors ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

The SS25 runways were awash with a number of eye-catching hues from powder pink to butter ... We've been living in luxurious ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.