I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

AMZN's ad business is likely to grow bigger in the near term, boosted by AI tools and reach across 275 million U.S.

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That ...

We’ll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the US and costs nothing to use — unless the ads are so convincing ...

Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S.