A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...

Iris tattooing and implants can give you a whole new look, but experts urge caution due to complication risks.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.