"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

The system, called Oz, works by activating cone cells in the retina -- in short, firing laser pulses at researchers' eyes -- ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser.

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...