As "TikTok refugees" flood to Chinese site RedNote, language learning app Duolingo has reported an over 200% spike in people learning Mandarin.
Popular TikTok accounts such as DuoLingo shared trade secrets before the app went dark in the US, while creators confessed to long-running inside jokes.
Millions are joining RedNote ahead of the TikTok ban. But the app’s default language is Mandarin. “Oh so NOW you’re learning Mandarin,” Duolingo tweeted on Monday.
Duolingo has seen a surge in U.S. Mandarin learners as TikTok users explore Chinese social app RedNote amid a looming ban.
Duolingo shares have jumped this week, as the number of Americans learning Mandarin on the app has soared 216%. That's as China's RedNote is now the most downloaded free app on Apple's App Store ahead of the TikTok ban.
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a 216% spike in US users learning Mandarin compared to this time last year.
@duolingo hope we don’t regret posting this on Monday! #duolingo #tiktokban ♬ original sound - TikTok’s Sportscaster Duolingo is no stranger to fun in their marketing. They've shared many videos that have left a lasting impression on viewers.
"First of all, the Chinese are so nice, they're so sweet and so welcoming. They've over here teaching us Mandarin."
In the days leading up to the TikTok ban in the U.S. on Sunday, U.S. users flooded the Chinese app RedNote, which offered a similar experience to their
Yes, the language-learning app has been the big winner amid TikTok’s impending demise and it’s mostly due to spite. According to the app, Duolingo has seen a 216 percent growth in users learning Mandarin Chinese over the last year, which is tied to the growing popularity of RedNote.
The TikTok ban in the U.S is currently on pause. But a story you may have heard claims the threat of the app going away has led to a massive spike in people learning mandarin on Duolingo.