A new pact with EA Sports will put the home improvement retailer’s rewards program front-and-center in titles like Madden and ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

As businesses strive to navigate consumer, regulatory and technology complexities, the right data strategy can mean the ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Greg Lyons, who left the beverage giant late last month, will join the sandwich chain on the tail of a recent creative agency ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and ...