Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups ...

Because if wearing a helmet looks strange here, imagine how strange it is to skip it where it actually counts! Sometimes, the ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

The fintech used its IPL slots to feature 37 startup founders, turning prime-time ads into ecosystem-driven storytelling—without the celebrity gloss.

Muscleblaze unveils cinematic campaign featuring Larry Wheels and Garuda Ram via Adsto Media House MuscleBlaze has launched a high-octane campaign featuring US-based powerlifter Larry Wheels and ...

All of this is to say that "integrity standards" is a weird set of words. Truth isn't the same as integrity. And integrity isn't something you can suddenly demand – it either exists in something, or ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Fintech company Revolut has announced it will become Audi F1 Team’s title partner from the 2026 FIA Formula One Championship ...

Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.

Meta teams up with Safer Internet India to launch a creator-led push against online scams, frauds and fake schemes.