Americans love the Toyota RAV4. Last year, only the Ford F-150 and Chevrolet Silverado outsold it, and its status at the top of the charts is well-deserved. After all, this was the world’s first crossover SUV, debuting in Japan in 1994 and stateside two years later.

The RAV4 Hybrid is known to depreciate slowly, leading to the question, "Should I buy a new or used one?" The answer may surprise you.

The next generation of the Toyota RAV4 is on its way for the 2026 model year. A photo of the new Wildlander (a RAV4-based model sold in the Chinese market) has been leaked on Chinese social media, and made its way to automotive media around the world.

Toyota RAV4 is a top-selling crossover designed for practicality over flair, but is there a better competitor?

Every vehicle depreciates, but not at the same rate. Here's how the Toyota RAV4 holds its value over five years.