Each action figure comes with a laser light beam weapon and armor that has a special, photo-sensitive target on its chest.

At The Toy Association, we couldn’t be more excited to welcome our global community to El Segundo this year for two milestone ...

Eleven has partnered with Mattel’s Hot Wheels to bring fans this limited-edition die-cast car. It features 7-Eleven branding on a classic Hot Wheels car.

If one of those products causes harm, the toy company (and the factory partner, the retailer, and potentially anyone in the ...

Miniso has opened its latest flagship store on Swanston Street in Melbourne, marking the company’s second flagship opening in ...

Thanks to a burgeoning trend in toys and games, however, anyone can grow a sunflower, and it always thrives. Call it natural.

Fire, Ice, Earth, and Tech clash in electrifying multiplayer battles that evolve with every move. Players can adapt, ...

Known for its innovative work in themed entertainment, SPRK reveals the completion of its immersive lighting installation for ...

Classic arcade game Big Buck Hunter is back with a camo twist. The game has partnered with Mossy Oak to create a ...

These 7.5-inch dolls bring sports to playtime. Each doll comes with a Roxy-inspired outfit, a comb, accessories, a sticker ...

Games have always been a staple in the toy box, but with accessible new formats and story-driven experiences on the rise, the ...

Classic arcade game ‘Big Buck Hunter’ is reinvented for a limited time with a camo twist. The game is collaborating with ...