Elon Musk has just announced that his artificial intelligence startup xAI will soon launch a new kid-friendly app named Baby Grok. The app is expected to feature AI-generated content tailored for children,

Elon Musk’s latest post has sparked another round of digital whiplash: “We’re going to make Baby Grok @xAI, an app dedicated to kid-friendly content,” he wrote on X. The triggering keyword in his message was clear: kid-friendly. That’s where the backlash began.

Musk says Baby Grok will be based on Grok but with the relevant pieces chosen and restricted for families so that younger viewers can safely explore the app. The announcement comes after public backlash from Grok’s anime-style avatar, Ani, which was criticized as being overly sexualized ( Live Mint ).