Ferrari buyers are now under 40 years old. Entry-level Ferrari Roma starts at $250,000 USD, with limited availability. Strict ...
Most of Ferrari's clients are existing customers, but new buyers are increasingly coming from younger generations.
The average age of a Ferrari customer is decreasing, and the trend may continue with the launch of an EV later this year.
Speaking to CNBC in Singapore, Vigna said: "40% of the new clients are below 40 years." That, he says, is a big ramp-up from ...
Ferrari is planning to debut its first all-electric car in October and says that attracting younger buys has been an ...
"We are watching what's going to happen in the next month, next weeks," said Ferrari CEO Benedetto Vigna at CONVERGE LIVE.
Ferrari is experiencing a significant shift as younger buyers increasingly gravitate toward the iconic Italian brand. CEO ...
Ferraris are becoming increasingly popular among younger buyers, with the CEO of the luxury automaker revealing that 40% of ...
This change represents a turning point for the Italian brand, indicating that a new cohort of wealthy enthusiasts is keen to ...